PhonePe's App Store: 3+1 questions

Do we need 1 more?

Sep 25, 2023

∙ Paid

PhonePe has announced the launch of its upcoming app store (Indus), which is the result of its earlier acquisition of IndusOS.

While this is an important milestone in Indian startup ecosystem journey - i.e. a company challenging the likes of Apple and Google, here are questions that I have for PhonePe team.

The PR so far has been about anti-Google stand.

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