Groww vs. Zerodha and how metrics are different between funded vs bootstrapped startups

What you measure is what you build.

The startup media ecosystem is buzzing with the news that Groww has beaten Zerodha in terms of total active userbase.

Fair enough. Let’s revisit the numbers with some context.

Unlike Zerodha, Groww doesn’t charge for account opening / maintenance – and hence also attracts a lot of casual investors which also shows up in the revenue/customer number for the…