Are Indian D2C startups really D2C?

64% sales are from marketplaces.

Jun 11, 2024

∙ Paid

The term "Direct-to-Consumer" (D2C) traditionally refers to businesses that sell their products directly to consumers without intermediaries, typically through their own e-commerce websites or physical stores.

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Here is the latest data on Indian D2C startups (via ET).

About 64% of the overall sales for D2C firms come from marketplaces like Ama…

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